Psychology behind habit formation

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Nir Eyal has developed a framework for designing habit-forming products called “the hook model,” which gives product designers a new way for thinking of the necessary components of creating user behaviour. In this fast-paced session, Nir will take you through how to create massive, repeatable engagement in a predictable way.

Watch Nir’s session to learn:

The common design patterns of habit-forming products.
The stages of habit formation and how to optimize for user retention.
A look into the psychology behind what drives user behaviour and how to build products to cater to core human needs.

Vijaya Sawant

Vijaya Sawant is an exceptional project management professional with a unique blend of business, project management and technology skills. She has more than 25 years of latest technology implementation experience in both matrix and projectile environment. She has a first-rate track record of successfully spearheading and delivering a broad range of high impact, high profile projects, including leadership of multi-national, multi-vendor teams. She has demonstrated ability to bring about positive change through crafting relationships with multi stakeholder groups and service delivery groups, understanding business needs and proposing and delivering viable technology solutions.

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A beautiful mind Dr John Nash