The consumer opinion is very important in INNOVATIVE project.
In today’s world successful business is called when they are able to solve consumer’s problems and provide answers to the toughest questions asked by consumers. By interviewing the consumers, providers, technicians, leaders, we may better understand the issues, challenges, problems that the consumers face on a day-to-day basis and how we can solve them efficiently. We can take time to analysis the root cause of the problem and design our product accordingly.
The interview can be based on following points:
• What is the current situation?
• How to make the situation better?
• What is missing?
• How will consumer get benefits?
• Who is going to get this done?
It is very important to understand what is going on consumer’s mind, what they see, how they react and how the product will reach to them. It requires empathy towards to consumers. By identifying consumers’ need, we can develop a superior, innovative product that meets their needs and change the social behavior. Keeping the lines of communication open and addressing the issues, problems and challenges quickly make the consumer happy and satisfied. This is key for successful business.
While working on consumer’s experience and the product, small businesses need to be vigilant to understand what their competitors are doing. They have to illustrate how they are superior and what makes them apart than others. Not all businesses are created equally and there may be the potential in your business that has unique feature, which can stand out from the crowd.
In innovative type of product business, it is very necessary to nurture and encourage innovative ideas team members are bringing to the board. Examine team members’ problems, challenges, and issues and solve them along the way to improve their participation in reaching businesses’ full potential.