Content marketing strategy to influence consumer

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Content marketing has changed the way consumers research and buy product. Content marketing strategy influences consumer behaviour. Every day consumers get information from various sources such as Ads, internet, conversations with family and friends. The stored impressions on their mind influence buying decision.

content marketing infographic

The content marketing strategy allows business to expose ideas to new people. Inspire them to engage, read, download, comment and share their product. It also enables to measure marketing metrics and analyze the social media and consumers’ behaviour.

Measuring content marketing


Vijaya Sawant

Vijaya Sawant is an exceptional project management professional with a unique blend of business, project management and technology skills. She has more than 25 years of latest technology implementation experience in both matrix and projectile environment. She has a first-rate track record of successfully spearheading and delivering a broad range of high impact, high profile projects, including leadership of multi-national, multi-vendor teams. She has demonstrated ability to bring about positive change through crafting relationships with multi stakeholder groups and service delivery groups, understanding business needs and proposing and delivering viable technology solutions.

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