Blog Archives

This column represents the information about communication required in project management.

Volcano: Global climate change and health hazards


Chile’s Calbuco Volcano erupted third time on April 23, 2015. More than 4,400 people were evacuated by military and police force. A 20-kilometer (12-mile) exclusion zone has been established around the crater, and Chilean authorities have been keeping residents away

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World suicide prevention day


Every year more than 800,000 people die by suicide. It means around one person do suicide every 40 seconds. India is accounted for the highest estimated number of suicides in the world. Suicide rates show a lead among the young

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Colours of Ethiopia

Ethiopia Painted face Mursi

Colours of Ethiopia Western women wear make-up to feel more attractive and confident which is the common practice. However, women and men live in remote areas of Ethiopia also use white chalk and red ochre to decorate their faces. I

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Exploitation has many faces

Stop violence against women.

On 16 December 2012 in Munirka, a neighbourhood in South Delhi India, a 23-year-old female physiotherapy intern was beaten, and gang-raped in a private bus in which she was travelling with a male friend. There were six others in the

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8 steps to become top performer

Asking Question

” Judge a man by his questions, not by his answers.” Voltaire Top sales representatives always put the odds in their favour. In a sales campaign, each action taken must increase the chance of success. The same is true in

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Content marketing strategy to influence consumer

Content Marketing

Content marketing has changed the way consumers research and buy product. Content marketing strategy influences consumer behaviour. Every day consumers get information from various sources such as Ads, internet, conversations with family and friends. The stored impressions on their mind

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Rising influence of social media on consumers

The dawn of the digital age, along with the explosive growth of social media, has forced the evolution of the buying cycle. The rising social influence on consumers has shaken even the most respected of brands. Today we know this

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Effective communication can change behaviour

Featured Video Play Icon

For community behaviour change, effective communications is required. One cannot inspire community to  change behaviour by giving examples. Change happens when people relate themselves in that example. Deeper the engagement, adoption is quicker and sustainable. People start liking the change and

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Mobile Internet health search increase

Engage health consumers online Infographic

By 2014 internet consumption by mobile will exceed the traditional computers. 20% of health consumers will search health related content on mobile device. This is the perfect time for consumer buy-in for innovation in health care related 3D simulation educational

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Audience connection

In Made to Stick book, Chip and Dan Heath mentioned about “The Curse of Knowledge”. The curse causes us to make inaccurate assumptions about our audiences’ level of understanding. The terminology and references that sound right to us come across

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A beautiful mind Dr John Nash